An accurate predictive analysis can lead to an effective marketing strategy, which, in turn, can result in better brand growth and greater revenue. Knowledge of how to predict customer behavior is essential in today’s market, and knowing how to apply this knowledge will only benefit your brand.

Most financial institutions have made a mobile banking app available to their customers and members. But your standard mobile banking app will only take your customer (and your organization) so far. It’s the app’s functionality that must exceed expectations, from the outset.

As Cyber-attacks and data breaches have become more commonplace in the digital environment, security has become more and more important, especially when there's money involved. That's why banks and FI must be diligent when it comes to protecting customer information. Breaches in that industry not only represent a violation of customer privacy but can also impact the trust that people have in the bank and can severely damage business.